Skills Overview- Pär Westerlind


Executive Management:

Executive management in the Board of Directors, Team management, Visionary leadership


Building cost-efficient team structures with deep knowledge in every role and function, Decision making, Project management, Problem-solving, Productivity, Strategic thinking, Implementing strategies


Bachelor’s degree – Budget, Result, Margins, Cost controlling, Analytics



Bachelor’s degree – Marketing Analytics, Brand Marketing, Product Marketing, Print, Digital Marketing

Omni channel Marketing:

Seamless shopping experience throughout all sales channels – online to bricks-and-mortar.

Social Media Marketing:

YouTube, Instagram, Twitter, Facebook

Sports Marketing:

Contracts, Brand & collection synergies, Relationships



Sales tactics, Forecasting, Sell-in, Sell-through, Merchandising, Presentation, Tradeshows, In-store sales, Key account


Senior Purchaser / Buyer:

Assortment building, Price negotiations, Sales Analytics, Forecasting, Order placement

Senior Product Manager:

Assortment creation, Price negotiations, Forecasting, Business & market analyses, Innovation, Concept crafting

Fashion & Sports: 

Trend specialist, Men’s & Women’s fashion, Colours, Silhouettes, Materials, Outfits, Merchandising 

Textile & Garments:

University degree, Materials, Colours, Pattern Design, Construction

Product Development: 

PDM systems, Tech-pack creation, Technical garment construction, Development timeline management


Product Design:

With deep knowledge in manufacturing of apparel and shoes, being able to create a product design that pushes boundaries in innovation and functionality

Graphic Design:

With a high level of marketing knowledge being able to create sharp communication concepts built on CI with the ability to speak to the consumer through image and text

3D Design

I create 3D assets and set up apparel in a 3D environment to be able to visualize the fit, product design, and graphic design on a realistic scale.


Sourcing & Production:

Product development, Purchase, Price negotiations, Order placement, QC