I grew up in a textile family with sewing factories in Sweden, Portugal, and Tunisia. I have the experience and understanding of the whole process from ideas to the ready-made garment I have grown over the years with close contact with production.

Our family was one of the first companies to move production outside of Sweden in late 60th

I have worked closely with suppliers in Turkey, Italy, and Shanghai throughout my career with all kinds of garments like outerwear, knits, women’s clothing, base layers, and sports apparel.

Production final check before delivery, Portugal
Inspecting the sewing line of my dresses in Shanghai